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Incense Stick Burning

OUR MISSION

Waterloo Therapy Group is a Philadelphia-based team of compassionate, relationally-trained therapists committed to providing a nurturing sanctuary for growth, connection, and empowerment. Our mission is to provide quality, accessible mental health care for individuals, couples, and families to find healing through meaningful relationships with self and others.

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Scroll to learn more about our core values and mission or tap the button below to get matched with a therapist.

Winding Road

OUR ORIGINS

From Dr. Jesse Smith Therapy to Waterloo Therapy Group

In 2021, Dr. Jesse Smith, LMFT-AS, started Dr. Jesse Smith Therapy, a private practice specializing in individual, couples, and group therapy, as well as special issues of trauma and addiction recovery.

 

By 2023, Dr. Smith began expanding the practice with other clinicians. In 2024, the practice opened an in-person office in Center City of Philadelphia. Now, with a team of compassionate Licensed and Licensed Associate Marriage and Family Therapists, the practice has become Waterloo Therapy Group, proudly serving PA-based individuals, couples, families, and groups on their journeys to healing, growth, and connection.

Integrity

Integrity lies at the heart of everything we do. We uphold the highest ethical standards, ensuring that our interactions with clients are grounded in honesty, integrity, and professionalism. We are transparent in our practices, respecting the confidentiality and privacy of each individual while maintaining a culture of accountability and trust.

  • Where are you located?
    Waterloo Therapy Group is located in Philadelphia and while our clients are mostly from the Philadelphia-area, we accept patients from all over Pennsylvania.
  • Are your sessions virtual or in-person?
    We offer limited in-person sessions at our office in Center City Philadelphia, however most sessions may be virtual. See our blog post about Online vs. In-Person Therapy for more information.
  • What are your rates?
    We accept Aetna, Highmark (Blue Cross Blue Shield), and Quest insurance, however not all insurance plans cover mental health services with our providers. We are not Medicaid or Medicare providers. Please contact your insurance company to understand more about your coverage with our group and if teletherapy is covered. They may ask for information about us: our NPI number is 1972374585, our EIN is 874185062, and the CPT codes are 90791 and 90837. We do not participate in EAP programs. For more information about private pay rates, see our Rates & Fees page. See our blog post about Insurance vs. Private Pay for more information.
  • What if I just need to vent - is that therapy?
    Venting is normal human behavior but it’s not part of therapy. While client autonomy is extrememly important, therapy isn’t just a place to vent where you want someone to provide feedback or suggestions and guidance. While everyone’s needs are different, therapy is great for tackling hard areas of your life that are hindering you from moving forward and growing as a person.
  • My last therapist was awful, why should I try it again?
    Sometimes it takes a while to find the right therapist - it can be a lot of trial and error. That’s why we aim to match you with a therapist that will be good fit for you and your needs. Therapy is different for everyone. We try to strike a balance with my clients where we may push those who are complacent and allow space for people who are too hard on themselves. Your mental health provider should be flexible in their approach and we try to do exactly that with each client.
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